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We started back in 1997, although it still feels as if we’re just starting.
We’re an independent consulting company specialising in AI (machine learning) applications in fund management, corporate strategy and marketing.
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We strengthen our clients’ competitive positions by objectively identifying and quantifying the opportunities and threats that lie ahead for them.
Our work is most frequently used in fund management, strategy development, marketing analysis and sales forecasting.
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Led by our Director, Terence Athaide, we draw upon a network of economists, coders, marketers, strategists, market researchers, statisticians and social researchers.
This reservoir of highly experienced professionals offers a range of skills and applications to meet our clients’ objectives.
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Our work starts and ends with our clients’ objectives. Our business is based on our capacity to improve our clients’ profitability.
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Our clients have included manufacturers, service companies, think tanks, government departments and not-for profit organisations, inside and outside of the UK.
They have ranged from advertising agencies and the media to insurance companies, credit rating agencies and manufacturers.
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We’re independent of all political parties, think tanks and lobby groups.
We receive no funding from governments, outside of independently commissioned research projects. We are not affiliated to any single university or group of academic institutions.
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Registered office:
2 Villiers Court, 40 Upper Mulgrave Road
Cheam, Surrey SM2 7AJ
Registered in England 3333484
VAT Registration 711 1529 76
Duns 385640776
